NM FlownThis page provides access to official BETA logos, approved color palettes, and typography standards to help ensure accurate and consistent representation of our brand. You’ll also find a link to our photo library with approved imagery. These resources are intended to support partners, media, and collaborators in sharing BETA’s story clearly and consistently.
Logos
The BETA logo should be used in approved instances in outside communication, including press, print, web and promotional materials.
Wordmark - Grey
Wordmark - White
Birdmark - Grey
Birdmark - White
BETA Technologies - Grey
BETA Technologies - White
Wordmark & Birdmark - Grey
Wordmark & Birdmark - White
Electric Aero Co - Grey
Electric Aero Co - White
Colors
Our primary and secondary colors support brand consistency across all channels.
White
#ffffff
Gray 1
#e9eaee
Gray 2
#DDE0E2
Cool Grey 11c 15%
Gray 3
#575A65
Cool Grey 11c
Gray 4
#3A3B3F
Typography
BETA's primary font is Titillium Web. It is a simple, sans serif utilitarian font with a clean look. It behaves well across digital platforms and prints clearly.
Titillium Web
ExtraLight
ExtraLight Italic
Web Light
Web Light Italic
Regular
Regular Italic
Web Semibold
Web Semibold Italic
Web Bold
Web Bold Italic
Download Font
Questions about our brand assets?
Reach out to our Communications team for guidance on brand usage, additional assets, or any other inquiries.
Contact Communications Team